I told myself I would not fall for another information webinar dressed up like an information give-away.

I lied.

I signed up for a webinar that promised to tell me the secrets to partnering with iTunes to rapidly build my audience and grow sales. I had a feeling all this was going to be about was an infomercial about how great the speaker is and how buying her course/product was going to help me.

I was right.

I didn’t pick up any new information during the whole hour-long webinar. There was plenty of references to others online. (social proof) There was plenty of name dropping. (getting credibility from association with industry leaders) And there was the ridiculously low price that was only good that day and then forever it would vanish like some rare and exotic species. (Fear of loss)

This webinar hit all the high points of a good selling webinar. What it didn’t do was give me any information I could use with which to base any reliable purchasing decision on.

I give up. (again)